Privacy Policy

Authentically Alter (“we”, “our”, “us”), accessible via, your privacy is important to us. This Privacy Policy contains details of the collection, use, recording, protection, and sharing of personal data {Personally Identifiable Information (PII)} received from visitors and users of our website (“you”, “your”). PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

If you have additional questions or require more information about our Privacy Policy, please do not hesitate to contact us via email at If you disagree with any aspect of this privacy policy, please discontinue use of this website.

Personal Data We Collect and Why

We collect several different types of data when you visit our site, subscribe to our newsletter, post a comment, or fill out a form. We use your information to improve our website and your experience on the website and to send out periodic emails. Your PII will never be traded or sold. Except as otherwise stated in this privacy policy, we do not share your PII with third parties without your consent.

Cookies & Other Tracking Data

Authentically Altered may use cookies, web beacons, tags, tracking pixels, and other tracking technologies when you visit our website including any other related or connected social media channels or mobile websites related or connected to our website. These technologies are used to help compile aggregate data, customize our website, improve your experience, and support certain features on our website.


Cookies are small data files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow*) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information. Some of this data may contain potentially PII like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. Any data containing PII is used as described below. More on Cookie Policy.

*You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies. However, if you disable cookies, some features of our website may not function properly. 

If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Web Beacons or Pixels

These are tiny graphics with a unique identifier that are used to understand browsing activity. In contrast to cookies, these are rendered invisibly on web pages when you open a page.


We use Google Analytics to track, monitor and report use of our website. This data is shared with other Google services and may be used to personalize ads from their advertising services. You can opt-out of having your activity on our website available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your activity. For more details and information on the opt-out browser add-on, please view Google Analytics’ privacy policy.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. This information is visible and disclosed to the website/blog administrator.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture is visible to the public in the context of your comment. For more details, please see Gravatar service’s privacy policy.

Contact Forms

When you fill out a contact form, the information is sent to us through Ninja Forms.  All information contained in the contact form is automatically deleted after 90 days. If you wish to have your information deleted sooner see “Rights You Have Over Your Data” section below. For more details please see Ninja Forms privacy policy

Subscription to Emails

When you subscribe to our email list, your information is sent to us and stored in an email database, MailChimp. We use a “double opt-in” form to ensure that you are really the one filling out the request to be added. You may unsubscribe at any time by clicking the unsubscribe link within the email or emailing us directly at Your data is stored at MailChimp until you request for it to be removed. For more details, please see  MailChimp’s privacy policy.

Embedded Content from Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Security Logs

The IP address of visitors, user ID of logged in users, and username of login attempts are conditionally logged to check for malicious activity and to protect the site from specific kinds of attacks. Examples of conditions when logging occurs include login attempts, log out requests, requests for suspicious URLs, changes to site content, and password updates. This information is retained for 60 days.

Who We Share Your Data With

Unless otherwise stated within this privacy policy, your data is not shared. This site is scanned for potential malware and vulnerabilities by Sucuri’s SiteCheck. We do not send personal information to Sucuri; however, Sucuri could find personal information posted publicly (such as in comments) during their scan. For more details, please see Sucuri’s privacy policy.

Social Sharing

Social sharing buttons are provided by plugins operated and managed by the corresponding third party. If you click on one of the social share buttons, certain personal information may be stored by the service operating that plugin in accordance with their terms of service and use.

Children’s Information

We do not knowingly collect any PII from children under the age of 13. If you think that your child provided this kind of information to us, please contact us immediately. We will make every effort to promptly remove such information from our records.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Please see further information regarding data retention within the Personal Data We Collect and Why section of this policy.

Rights You Have Over Your Data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Please contact us via email at with your request for an exported file of or to have your personal data erased.

Where We Send Your Data

This site is part of a network of sites that protect against distributed brute force attacks. To enable this protection, the IP address of visitors attempting to log into the site is shared with a service provided by For privacy policy details, please see the iThemes Privacy Policy.

Visitor comments may be checked through an automated spam detection service.

Please see further information regarding where your data is sent within the Personal Data We Collect and Why section of this policy.

How We Protect Your Data

Currently, we only provide articles and information. We never ask for credit card numbers. We use regular Malware Scanning from our web hosting service. Your PII is maintained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

Contact Information

If you have any further questions or concerns, please contact us via email at